How much does shawarma actually cost? Prices for meat and onions, rent of premises near the metro and salaries of shawarmists

Description of shawarma

What is shawarma? Shawarma is an Arabic dish made from minced fried meat, fresh vegetables, sauce and spices, which are wrapped in pita bread or flatbread.
Muslim countries are strict about the ingredients of this snack and prepare it only from lamb or camel meat. In Russia, shawarma is most often prepared from chicken.

The dish was first prepared by the Turk Kadir Nurman in Germany. In 1972, he moved to Berlin and opened a small business there - selling fried meat with vegetables wrapped in pita bread. He created a shawarma recipe based on Turkish kebab.

What does shawarma mean? The word "shawarma" translated means "fried meat." According to the academic standards of the Russian language dictionary, it is more correct to say “shawarma”.

Recipe with pork and cheese

Ingredients:

• fried pork;
• pita;
• hard cheese;
• Chinese cabbage;
• cucumber;
• tomato;
• mayonnaise.

The preparation is not very different from previous recipes. The cheese needs to be grated and mixed with mayonnaise. We start laying out the layers with cabbage, then meat and other vegetables. Add mayonnaise-cheese sauce between layers.

Want to know how many calories are in one serving of shawarma with pork and cheese? About 600 kcal. In 100 g there is about half.

Benefits and harms

This question is quite controversial. The dish can be both beneficial and harmful to health and figure. It all depends on the ingredients chosen and the method of preparation.

Homemade shawarma made from vegetables, lean meat and low-calorie kefir sauce will be healthy and low-calorie, but shawarma with mayonnaise and fatty pork will amount to the daily calorie requirement for one meal and will definitely remain in the form of extra cm on the waist.

The basic ingredients for making classic shawarma are:

• thin Armenian lavash;
• fresh cucumber;
• tomato;
• cabbage;
• onion;
• greenery;
• various spices;
• sauce.

The average weight of a standard shawarma in mini size is 376 g.

Varieties of pita bread:

• round;
• square;
• thick;
• thin;
• yellow;
• black;
• green;
• pink;
• without yeast;
• Armenian.

Watch the video about the dangers and benefits of shawarma:

How many calories are in chicken shawarma?

To accurately determine how many calories are in chicken shawarma, you need to know the weight of each product included in it. The calorie content of the finished dish will depend on their quantity and variety.

100g

The energy value of 100 g of classic chicken shawarma is 151 Kcal.

Whole portion

The energy value of 1 serving (400 g) of classic chicken shawarma is 581 Kcal.

Business

A business producing and selling shawarma is a great idea for creating a small business .
To open a shawarma shop, you need to purchase special equipment - a vertical grill (gas or electric) with trays for cutting meat. In addition, you will also need a spacious refrigerator for food, a sink, a water heater, various kitchen utensils and a horizontal grill for baking finished shawarma, a vegetable cutter, a food processor, etc.

The average net profit for shawarma outlets fluctuates around 40 thousand rubles, even if they are not located in the most accessible places. Additional profit can be obtained if related products are available, in the form of hot and cold drinks, etc.

Useful video for those who decided to open a shawarma shop:

Prime numbersHow much does shawarma actually cost?

The cost of one shawarma consists of the cost of the products themselves, rent, utility bills, employee wages, tax payments, banking services, including acquiring, and the cost of necessary household goods. In addition, unexpected expenses arise from time to time, such as equipment repairs. You also need to keep in mind force majeure circumstances - the power was cut off or the supplier did not deliver the products on time.

For one shawarma you need 120 grams of meat. The price of marinated chicken meat on a spit, supplied from a poultry farm, remains on average at 180 rubles per kilogram. After frying a kilogram, only 70% of the meat remains. It turns out that the price of fried meat per kilogram is 257 rubles, and the price of 120 grams, which are needed for one serving, is 31 rubles.

The wholesale price of vegetables varies depending on the season, we will take the average value. Tomatoes - two rubles per 30 grams. Pickled cucumbers - 90 rubles per kilogram, per serving this is also about 2 rubles. Red onion - about 50 kopecks per ten grams, cabbage, including cleaning waste, will cost 6 rubles per 60 grams. Cream and tomato sauce - 45 grams and approximately 20 rubles. Lavash - 4 rubles 50 kopecks. It turns out that 66 rubles are spent on products for one shawarma.

Other costs may vary greatly. Rent of premises, depending on the traffic of the point and area, starts from 20 thousand rubles and reaches 300 thousand, and maybe even more. The rental cost is partially covered by the sale of tea, coffee and shawarma with additional ingredients. For example, we add fried onions, cheddar cheese, olives and mushrooms. All this increases the average bill.

The wage fund depends on the number of employees. On average, a shawarmier receives from 1.5 to 2 thousand for a 12-hour shift, but we pay 2 thousand for eight hours. Taxes and acquiring consume approximately 9% of revenue: 6% is a tax under the simplified taxation system, another 1% is added for a turnover of more than 300 thousand rubles and 2% is the bank’s acquiring tariff.

This arrangement is suitable for “honest shawarma”. Often business owners want to save money and reduce costs by using cheaper ingredients, for example, using regular onions instead of salad onions, or adding cheaper sauces. But this way they lose taste and quality. Contrary to popular belief, a shawarma shop is not a high-margin business. To feel good, you need to keep five to six points.

Types of shawarma. Photo

1. The classic real one at home consists of finely chopped chicken fillet, fresh vegetable salad and sauce, which is wrapped in pita bread or pita bread.
2. With pork. An incredibly satisfying and appetizing dish with juicy pork inside. The vegetable filling has basic ingredients.
3. Dietary. A low-calorie dish that is suitable for proper nutrition. Consists of lean meat, plenty of vegetables and low-fat homemade sauce based on yogurt, kefir or fermented baked milk.
4. In pita. It turns out very juicy, appetizing and incredibly filling. This dish can easily replace a full lunch or dinner.
5. Sausage. One of the options for quickly preparing shawarma. To prepare it, the sausage is finely chopped and wrapped in pita bread along with fresh vegetables and sauce. The shell for this dish can be pita bread or pita bread, if desired.
6. With minced meat. The meat base of this dish is minced meat. It must first be fried until golden brown with onions in a frying pan, and then wrapped in a lavash roll along with vegetable filling.
7. Vegetarian is prepared without meat. The filling can be based on mushrooms, Korean carrots, a mix of fresh vegetables and homemade white sauce.
8. Salad - shawarma. An original and simple dish. It is a salad of finely chopped seasonal vegetables, fried meat and Armenian lavash, which is dressed with a special sauce or mayonnaise.
9. Made from beef. It has a delicate and slightly sweetish filling due to the special taste of beef. Red meat lovers will like it.
10. With sausages. The total cooking time is approximately 3-4 minutes. Sausages are cut into strips and wrapped in pita bread along with vegetables, herbs and spices. It tastes like a hot dog.
11. PP shawarma. A low-calorie dish for adherents of proper nutrition, which contains a lot of fresh vegetables, lean poultry, freshly prepared kefir or yogurt sauce, wrapped in pita bread.
12. Opened on a plate. An option for preparing and serving shawarma in restaurants without pita bread. Place a portion of chopped fried meat, potatoes and vegetables on a serving dish, next to each other, without mixing with each other.
13. Simple and fast. It has a simplified cooking technology, so it is prepared from fried chicken meat, vegetable filling and flatbread.
14. With cabbage it turns out voluminous and satisfying. Cabbage can be white cabbage or Peking cabbage, but not more than 150 grams.
15. No cabbage. Cabbage is an optional ingredient in the dish. Those who do not welcome it can simply add more tomatoes, cucumbers or radishes to the shawarma.
16. Turkish shawarma is vegetables, grilled chicken breast and yogurt sauce in a flatbread or pita bread.
17. Cheese consists of the basic ingredients of classic shawarma with the addition of thinly sliced ​​slices of hard cheese, which melts while heating the finished shawarma and gives it incredible juiciness and appetizing.
18. Mexican has another name - fajita. It is prepared from meat marinated in a mixture of red pepper, as well as beans and vegetables.
19. Without mayonnaise , it is seasoned with dressing prepared at home using various fermented milk products and full-fat sour cream. This sauce is tasty, low-calorie and hundreds of times healthier than commercial mayonnaise sauce.
20. With chicken and Korean carrots. Korean carrots perfectly highlight the taste of fried meat and add piquancy to the finished dish.
21. Without chicken, it is prepared from any type of meat: pork, beef, rabbit, turkey, etc. The taste of ready-made shawarma is no worse without the use of meat at all - vegetarian shawarma, where meat can be replaced with mushrooms, eggplants, etc.
22. Like in a stall. Simple and easy to prepare: fried chicken breast, vegetables and sauce in pita bread.

Step-by-step cooking recipe

30 minutes

Cut the chicken fillet into cubes.

Fry the meat in a hot frying pan greased with vegetable oil for 7 minutes. Salt and pepper to taste.

Prepare the vegetables: cut the tomatoes into slices, cucumbers into strips, onions into half rings; three carrots on a medium grater; Finely chop the cabbage.

Prepare the sauce: crush the garlic into sour cream mixed with mayonnaise, add chopped herbs and mix everything thoroughly.

Let's start assembling: grease the pita bread with sauce, stepping back 5 cm from the edge (a large one can be cut into 2 parts). Place one by one: cabbage, carrots, tomatoes and cucumbers. The final layer is chicken meat and onions. Sprinkle grated cheese on top.

Cover the filling with the edge of the pita bread. Roll and wrap tightly so that the filling does not spill out.

We fold the sides into an envelope and roll the pita bread into a roll.

Place the finished shawarma in a hot, dry frying pan and fry until an appetizing crust is obtained, 1-2 minutes. If you have a grill pan with a ribbed surface, first grease it with vegetable oil.

The dish is ready. Cut it in half. Serve with the sauce we have left. I think it looks very tasty.

Cooking options in different places

• on coals . An easy and very tasty way to prepare this dish. Suitable for a country holiday with friends;
• in the oven . You will certainly like the taste of hot homemade shawarma in the oven, because during the cooking process the pita bread becomes appetizing and crispy, and the filling inside retains the aroma and freshness of the vegetable salad with a wonderful white sauce;
• in a frying pan. A simple recipe for making shawarma at home, without special equipment, but simply having an ordinary frying pan with thick walls in your arsenal of kitchen utensils.

Cooking shawarma on coals, watch the video:

How to cook?

There is no secret in the preparation of this dish. If you have ever bought shawarma from a tray, then the entire process of forming a portion happened before your eyes. To dilute the flavor of the filling, you can use any ingredients you have on hand:

• White cabbage;
• fresh or canned cucumber;
• fresh tomatoes;
• Korean carrot;
• greens, lettuce;
• onions (fresh or pickled);
• cheese (different types);
• mushrooms (marinated or fried);
• garlic;
• French fries;
• pickled beets;
• canned corn;
• crab sticks;
• boiled eggs;
• sauces based on sour cream, mayonnaise or other dressings, such as pesto or guacamole.

Each ingredient has its own energy value. If you look at the composition as a whole, it is quite balanced. Meat provides proteins and fats, vegetables provide carbohydrates. The latter also contain a lot of vitamins.

A similarity to shawarma can be found in the cuisines of a number of eastern countries. Dener kebab, shawarma, even burritos are still the same shawarma. In Muslim countries, instead of the usual kritsa and pork, camel meat and lamb are used, and the Israelis add turkey or chicken meat. You can prepare fish shawarma using, for example, smoked salmon, canned tuna, or whatever you like. There is also an emphasis on spices and seasonings, which gives the dish an original taste and aroma.

The packaging for shawarma - lavash - also differs. The thin sheet of Lenten dough we are used to is Armenian lavash. Its production requires only wheat flour, water and a pinch of salt. By the way, calorie content is 275 kcal per 100 g. Barley flour reduces calorie content to 218.

But Georgian lavash or flatbread is already fluffier. In addition to the mentioned water, flour and salt, yeast is added to the dough. What’s noteworthy is that both Armenian and Georgian lavash are baked without adding oil. They are ideal as “dietary” bread. However, you should not overuse it.

Types of sauces

1. Red . A bright and piquant dressing made with tomatoes and tomato paste, as well as bell peppers and onions. Natural spices emphasize and complement the spiciness of the finished dish.
2. Green. The basis is natural yogurt without dyes, garlic, walnuts, and basil gives it a green color. It is recommended to beat all ingredients with a blender.
3. Yellow. Ideal for any type of shawarma. Mix sour cream, fermented baked milk and mayonnaise. The resulting mixture is seasoned with pieces of garlic and curry seasoning, which turns it yellow.
4. From tomato paste. It has a rich sweetish-spicy taste. It is prepared on the basis of tomato paste, spices, garlic, onions, vegetable oil and a variety of spices.
5. Spicy. A variation on the classic white sauce with the addition of garlic and red pepper for a spicy kick.
6. From yogurt. Garlic sour cream sauce with natural yogurt without additives or dyes is a natural and healthy dressing for shawarma.
7. Cheesy. A unique dressing made from grated cheese, which is melted in hot cream in a frying pan. Pepper and add garlic if desired.
8. With fermented baked milk. It is obtained by mixing three main ingredients: fermented baked milk, sour cream and mayonnaise. Supplemented with hop-suneli seasoning and lemon juice. Ground black pepper and salt are added to taste.
9. Simple option (easy). It is obtained by mixing equal proportions of mayonnaise and ketchup. Finely chopped garlic is added for a sharp taste. The sauce is easy to prepare, suitable for those who do not want to bother making homemade sauce from fermented milk products and struggle to get it the right consistency.
10. With garlic and kefir. Traditionally, sour cream and garlic sauce is used for shawarma. The sour cream should be of high fat content, and kefir is added at the end and the thickness of the finished dressing is adjusted with its quantity.
11. With khmeli-suneli. This versatile and complex seasoning will be an excellent addition to white sauce. It has a special aroma with a nutty, slightly bitter aftertaste.
12. With pomegranate sauce. Very popular in Turkey. It tastes sweet and sour, so it perfectly complements the taste of meat and fish.
13. With lingonberry sauce and mint. A fun and incredibly tasty dressing. Lingonberries are ground with sugar until smooth, basil leaves are finely chopped with a knife, sour cream and salt are added to taste. The sauce is ready!
14. No garlic. Delicate and light creamy sauce for those who do not like spicy dressing.
15. Low-calorie, healthy. It is made from a mix of yogurt or kefir, with sour cream, garlic, spices and herbs.
16. With egg. It is prepared using raw yolks with the addition of kefir or fermented baked milk, vegetable oil and spices.
17. With sour cream, kefir and mayonnaise. The most popular sauce. All ingredients are mixed in a deep container and supplemented with garlic, salt and spices to taste.
18. With mayonnaise and ketchup. One of the easiest sauces to prepare. Mayonnaise and ketchup are mixed in a deep container until smooth with finely chopped herbs and garlic.
19. Without sour cream and kefir. Can be made from natural yoghurt or fermented baked milk. A prerequisite is a high percentage of fat content in fermented milk products.
20. Like in stalls. Used in eateries and catering establishments. Consists of sour cream, mayonnaise, kefir, salt, herbs and 3-4 heads of garlic (to taste).
21. Arab. A thick and homogeneous sauce that is obtained by mixing raw chicken eggs, vegetable oil, garlic and salt.
22. Armenian. This is the simplest and most delicious kefir-garlic sauce.
23. St. Petersburg. You need to mix mayonnaise and sour cream in equal proportions, add salt and pepper to taste. If desired, you can add a little garlic.

Shawarma as a dietary product

It may not be clear to you how shawarma can be a dietary product, because most often it is associated with dishes that have a huge amount of fat. In principle, this is how it really is.

Those who prepare chicken shawarma, whether in pita or lavash, do not think about its calorie content, which cannot be said about homemade shawarma. In this case, you can monitor its preparation and the amount of fat used. Also choose products that will make ordinary shawarma a tasty dish, and most importantly, harmless.

Should shawarma be considered a weight loss dish? Some loudly trumpet that you won’t find anything more harmful than it, others come out in defense and say that those who love it can continue to use it, making only some adjustments to the ingredients.

The best in the world

Top 3 places where you can eat the best shawarma:

1. Point "Shaurmyane" in Moscow . This is a simple and cozy cafe where they prepare incredible shawarma and have their own secret sauce. Located on Gruzinsky Val street 28/45 (Belorusskaya metro station). The cost of chicken shawarma in pita bread will cost approximately 185 rubles. The dish is served in soft, well-fried lavash, the meat is juicy, and the shawarma itself does not fall apart.
2. The famous Mustafas Kebap stall in Berlin . Kreuzberg district, Mehringdamm metro station west exit. Price - 3.20 E. Signature marinade of meat, feta cheese and a variety of fried vegetables create a unique and excellent taste.
3. Point "Wayrme" Tatarstan, 7a. At the intersection of Narimanov and Tukai. Price - 110 E. Lavash is fried in oil, not grilled. Otherwise, the recipe is no different from the classic one.

Watch the best Mustafas Kebap stall in Berlin on video:

Recipe with pork and cheese

Ingredients:

• fried pork;
• pita;
• hard cheese;
• Chinese cabbage;
• cucumber;
• tomato;
• mayonnaise.

The preparation is not very different from previous recipes. The cheese needs to be grated and mixed with mayonnaise. We start laying out the layers with cabbage, then meat and other vegetables. Add mayonnaise-cheese sauce between layers.

Want to know how many calories are in one serving of shawarma with pork and cheese? About 600 kcal. In 100 g there is about half.

Step-by-step plan for opening a shawarma shop

The field of fast food, the so-called fast food, attracts entrepreneurs with the relative ease of opening and the quick return on investment of the project. To get started, you just need to purchase equipment, find space for placement, hire staff and negotiate with product suppliers. The step-by-step strategy is as follows:

• Choosing a location is the key to the success or failure of a business
• Search and rent a stall or van for selling shawarma.
• Registration process
• Obtaining permits from sanitary and epidemiological inspection and the fire department.
• Recruitment
• Promotions to attract customers

The location of the retail outlet is a key point, since earnings directly depend on the number of potential customers and competitors. It is best to place such points in places with large crowds of people - markets, squares, near educational institutions, office buildings, enterprises.

In order to start a business, you need to register as an individual entrepreneur, or open an LLC if, in addition to selling shawarma, you plan to sell alcoholic beverages.

The sale of food products requires the availability of these documents.

After all stages have been followed, you can launch a business project. Don't forget about the advertising campaign. If you are looking for the most profitable options for promoting your products, you can contact the kwork freelance services store, where you can order the necessary content, promotion of a group or website .

What documents are needed to open

No licenses are required to carry out such activities. The requirements for such facilities coincide with the requirements for a classic public catering outlet that has a kitchen. An employee, who is also a cook and a seller, must have a medical book, and it is issued in accordance with the Labor Code of the Russian Federation. All ingredients must have certificates of conformity provided by their supplier. These documents may be useful during an inspection by law enforcement agencies or an unscheduled inspection by Rospotrebnadzor. Attention to such points is always special, since there are quite a few cases of fast food poisoning due to the negligence of the organizers.